
Digital Watermarking describes methods and technologies that hide information, for example a number or text, in digital media, such as images, video or audio. The embedding takes place by manipulating the content of the digital data, which means the information is not embedded in the frame around the data. The hiding process has to be such that the modifications of the media are imperceptible. For images this means that the modifications of the pixel values have to be invisible. Furthermore, the watermark must be either robust or fragile, depending on the application.
By "robust" we mean the capability of the watermark to resist manipulations of the media, such as lossy compression (where compressing data and then decompressing it retrieves data that may well be different from the original, but is close enough to be useful in some way), scaling, and cropping, just to enumerate some. In some cases the watermark may need to be fragile. "Fragile" means that the watermark should not resist tampering, or would resist only up to a certain, predetermined extent.
The first applications that came to mind were related to copyright protection of digital media. In the past duplicating art work was quite complicated and required a high level of expertise for the counterfeit to look like the original. However, in the digital world this is not true. Now it is possible for almost anyone to duplicate or manipulate digital data and not lose data quality. Similar to the process when artists creatively signed their paintings with a brush to claim copyrights, artists of today can watermark their work by hiding their name within the image. Hence, the embedded watermark permits identification of the owner of the work. It is clear that this concept is also applicable to other media such as digital video and audio. Currently the unauthorized distribution of digital audio over the Internet in the MP3 format is a big problem. In this scenario digital watermarking may be useful to set up controlled audio distribution and to provide efficient means for copyright protection, usually in collaboration with international registration bodies.
There are a number of possible applications for digital watermarking technologies and this number is increasing rapidly. For example, in the field of data security, watermarks may be used for certification, authentication, and conditional access. Certification is an important issue for official documents, such as identity cards or passports.
Digital watermarking permits linking information on documents. That means that key information is written twice on the document. For instance, the name of a passport owner is normally printed in clear text. But it would also be hidden as an invisible watermark in the passport photo. If anyone tries to tamper with the passport by replacing the photo it would be possible to detect the change by scanning the passport and verifying the name hidden in the photo.
Another application is the authentication of image content. The goal of this application is to detect any alterations and modifications in an image.
Digital watermarks can also be adapted to mark white paper with the goal of authenticating the originator, verify the authenticity of the document content, or to date the document. Such applications are especially of interest for official documents, such as contracts. For example, the digital watermark can be used to embed the name of the lawyer or important information such as key monetary amounts. In the event of a dispute, the digital watermark is then read allowing authentication of key information in the contract. AlpVision developed genuine process to invisibly mark white blank paper with normal and visible ink. This patented technology is now known as Cryptoglyph.
Beside applications in the fields of copyright protection, authentication and security, digital watermarks can also serve as invisible labels and content links. For example, photo development laboratories may insert a watermark into the picture to link the print to its negative. This way is very simple to find the negative for a given print. All one has to do is scan the print and extracted the information about the negative. In a completely different scenario digital watermarks may be used as a geometrical reference which may be useful for programs such as optical character recognition (OCR) software. The embedded calibration watermark may improve the detection reliability of the OCR software since it allows the determination of translation, rotation, and scaling.
